367 leads and 3 villas sold at $240K each — from cold traffic in Bali
Feeels Development sold villas by word of mouth alone. We built the whole system from scratch — from the first creative to a 60× ROAS.
The figures below are the client account’s own metrics, shown with their source. EVOLIN built the system that produced them.
A Bali developer — Feeels Development
Feeels Development builds investment villas in Bali, with an average deal around $240,000. The goal was never just “leads” — it was a quality stream of sales-ready inquiries.
- Product: investment villas
- Average deal: ~$240,000
- Engagement: 4 months (Sep 2024 — Jan 2025, ongoing)
Literally zero. No ads, no team, no system
The owner sold villas purely through word of mouth. He wanted to scale — but had no idea where to start.
Not a single campaign live. No Facebook, no Instagram, no Google — zero paid traffic.
Every sale ran through the owner’s personal network. You can’t scale word of mouth.
No CRM, no process for handling inquiries. Even if leads came in, there was no one and nowhere to receive them.
Dozens of Bali developers were already pouring money into traffic. Entering from zero and getting results fast is a challenge of its own.
- Sales by word of mouth only
- Zero ad campaigns
- No sales team or managers
- No CRM or handling process
- Impossible to scale
- A built-out marketing system
- Steady advertising on Facebook Ads
- Lead qualification in place
- CRM + Telegram bot for managers
- 367 leads, 3 sales at $240K
We built it all from scratch — in 4 months
From absolute zero to a system that generates deals.
- 01 Agent interviews and discovery
We dove into real conversations with clients — objections, questions, decision triggers. Buyers don’t care about an abstract “investment”; they care about concrete returns and zero operational headaches.
- 02 Built 2 buyer personas
Investors seeking passive income with turnkey management, and lifestyle buyers who want an ocean-side villa without renovations and mold. Each segment got its own pains, offers and creatives.
- 03 Defined the target-country list
From an analysis of purchasing power and interest in Bali we pinpointed the key geos for English-language traffic, with separate segmentation to test each market precisely.
- 04 Set up and launched the campaign
Ad creatives for every offer and segment — dozens of combinations, each hypothesis tested in its own ad set. Weak ones switched off, winners scaled.
- 05 Automation: Facebook → CRM → Telegram
Leads flow instantly from the ad account into the CRM and a Telegram bot. The manager gets the inquiry within seconds — and the faster the contact, the higher the chance of a sale.
We didn’t make “pretty pictures” — we tested specific messages
Each offer was validated on its own: stories, feed, different angles.
A concrete passive-income figure from renting the villa — the single biggest trigger for an investor.
Return on investment in the language of finance — the key argument for the decision.
Proximity to the island’s best beach (Uluwatu) — emotional and rational at once.
Removing the main fear: tropical climate, mold, remote management — all handled.
A concrete down-payment figure — removes uncertainty and draws the right audience.
A long land-lease term — the answer to the most common Bali ownership question.
12 creatives running in the campaign
Each creative tested a specific message. Different formats — but always with numbers and a clear benefit for the buyer.
17+ ad sets, each tested separately
Winners scaled, weak ones switched off.
- Best ad set ~$6 per lead in that set
- 151 leads
- Ad sets running A/B test of every offer
- 17+
- Conversion, lead → deal From cold traffic
- 0.54%
Case economics
A single $240K deal pays back the ad budget 20 times over. Three deals — a 60× ROAS.
“Working with the team is a smooth, productive process. We actively test hypotheses, they keep a close eye on the metrics and respond promptly. We’ve achieved excellent results on both cost per lead and qualification rate — and look forward to a long-term partnership.”
What we took away from this case
The simpler and more concrete the offer, the higher the conversion. One offer — one benefit.
“$6,500/mo passive income” converts many times better than a vague “invest in Bali real estate.”
More predictable behavior, fewer “tourists” in the inquiries, a higher qualification rate.
Hypotheses → test → kill the weak → scale the winners. A managed process, not creatives for their own sake.
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